A Zero bar broken in half. The Zero candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered a list of candy bars a layer of white chocolate fudge.
Its outwardly white color — an unusual color for a candy bar — has become its trademark. Zero was first launched by the Hollywood Brands candy company of Minneapolis, Minnesota, in 1920 as the Double Zero Bar and was renamed “Zero” in 1934. It is said the name “double” zero was implied to suggest the Zero bar was “cool”, as in low in temperature. Hershey Foods Corporation took over Leaf North America confectionery operations in 1996, and with it came the production of the Zero candy bar.
The candy bar is sold in three different sizes. According to the official website, its traditional size is a singular bar at 1. 85 oz, comparable to the traditional full-size Hershey Bar which is 1. As of 2020, the candy bar can also be purchased in a king size at 3. The candy can be purchased on numerous online sites, including Amazon.