This page is not available You affordable steakhouse near me need permission to access this page. Our world continues to evolve, following the global pandemic and numerous changes it created in nearly every sector and every field. Over the past years, multiple industries kept growing and consumer behavior kept changing, requiring even more flexibility and agility from content marketers.
SEO proved to be the most effective content marketing tactic implemented in 2020. As more conversations are brought online, we decided to dig into data available in the Semrush Topic Research tool and analyze topics that have been trending the most in the US this year. Scroll down to see some of the most popular content themes and searches across several industries and fields. Semrush Topic Research users searched for in our tool, and identified the primary subtopics related to each of them. Each topic we included consists of a number of related keywords. The total scores and searches represent the sum of those metrics for every group of keywords. The scores for the most popular topics have been calculated as a weighted average of 2021 searches, backlinks, and shares.
Trending topics have been identified as those that saw the most significant increase in social media mentions. Not surprisingly, COVID still occupies consumers’ minds. Besides, changes brought about by the pandemic keep affecting our everyday life — especially when it comes to remote work. Online shopping and other types of online behavior seem to be growing at a fast pace. Health-related themes continue to trend online. Sustainability-related topics have also attracted some attention this year. While creating unprecedented opportunities for digital content marketing, it also requires better content analytics and research tools.