1953, its menu predominantly consisted of hamburgers, French big mac combo calories, soft drinks, milkshakes, and desserts. The company’s first major chicken product, its Original Chicken Sandwich, was also part of the company’s 1978 Specialty Sandwich line.
The company introduced the first iteration of its breakfast menu was another addition that came in with the company’s in a 1978 menu expansion. The Whopper sandwich is a hamburger sold by Burger King and its Australian franchise Hungry Jack’s. Introduced in 1957, it has undergone several reformulations including re-sizing and bread changes. The company markets several variants of the burger, such as the Whopper Jr. Whopper in Japan or the LTO Canadian Whopper. Whopper such as the “Windows 7 Whopper” in Japan as a product tie-in with Microsoft’s Windows 7 operating system. The Big King sandwich is one Burger King’s major hamburger products and has been part of its menu for more than twenty years.
Despite being off the menu in the United States for several years, the product continued to be sold internationally under several names. The BK XXL line was sold in European markets and was the center of controversy over product health standards and advertising in Spain when first introduced. As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. The chain’s first major attempt was part of their Specialty Sandwich line that was introduced in 1979 was the Sirloin Steak Sandwich. After the failure of the Specialty Sandwich line, Burger King went on to introduce several other premium burgers made from a variety of meats. One major example introduced in 2002 was the BK Back Porch Griller sandwich line. The sandwich, introduced in May 2002 was a pronounced failure, and pulled in September of that year.
Internationally, the chain has introduced several lines of premium sandwiches. International fast-food restaurant chain Burger King has sold a variety of sliders, or mini-sandwiches, since the 1980s. Burger Bundles was the first iteration, a set of three small hamburgers or cheeseburgers. The BK Stacker was first introduced in the summer of 2006.
