Milk Tray Boxes in all sizes with images and text. Looking for Valentine’s Cadbury eggs gift ideas?
At Cadbury Gifts Direct, we’ve got you covered. We know how difficult it can be to settle on a present that says exactly how you feel. Tis the season to eat chocolate! Great offers on gifts, selection boxes and make your own kits for Christmas morning! This article is about the confectionery company. Cadbury was established in Birmingham, England in 1824, by John Cadbury, a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.
Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal Warrant from Elizabeth II since 1955. In 1824, John Cadbury, a Quaker, began selling tea, coffee and drinking chocolate in Bull Street in Birmingham, England. John Cadbury’s sons Richard and George took over the business in 1861.
At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money. The firm’s first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain. A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean. Manufacturing their first Easter egg in 1875, Cadbury created the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes.
By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale. The move to the countryside was unprecedented in business. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate.
Cadbury’s Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury’s male employees joined the British Armed Forces, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops. It was operated by Cadbury between 1911 and 1961 to process locally collected milk and produce “chocolate crumb” which was transported to Cadbury’s in Bournville. In 1919, Cadbury merged with J. Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry’s Chocolate Cream and Fry’s Turkish Delight. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market.