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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4. It is commonly said that a picture is worth 1,000 words. Instagram is a highly visual social media channel, and therefore is in many ways the perfect medium for brands to tell their tale. All they need to do is to ensure that people actually see their Instagram images. A few well-known brands have built up sizeable Instagram followings themselves – National Geographic with 169 million followers and Nike with 159 million followers have done an amazing job with their own accounts. However, this is well beyond the capabilities of most brands.
The average company can reach a much higher audience by working with one or more influencers. Finding influencers on social media can seem daunting to brands. That is the reason that influencer platforms were first set up – to simplify the influencer search process for brands. It is not a simple process determining who top Instagram influencers are, and it would be impossible to categorically state who were THE top 25 Instagram Influencers. Influence very much relates to the niche that a person operates in. You certainly can’t go by followers alone – the Instagram accounts with the most followers tend to belong to celebrities, and any influence they have is because of their celebrity status, rather than their Instagram prowess.
Of course, relying on follower numbers is not a good indication of influence, even within a particular niche. In reality, to be an influencer you need to be engaged with your audience, not simply a broadcaster. For this list, however, we have tried to find Influencers crushing it on Instagram, i. Another noticeable trend is now rapidly the movers and shakers of Instagram have changed in just a few years. As a result, this list has seen significant changes since we first prepared our Top 25 Influencers Crushing it on Instagram.
Indeed, only three of the original list remain. This is because most of our original Instagram superstars have now been overtaken in popularity by a younger, more Cosmopolitan generation of Instagram influencers. Addison Rae is an American social media personality and dancer. However, she has now also amassed a large following on Instagram and gained considerable popularity there. Her Instagram posts are more beauty-focused, with less emphasis on dance.