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Pinterest icon The letter “P” styled to look like a thumbtack pin. Reformation is one brand successfully making sustainability cool. When you buy through our links, Insider may earn an affiliate commission. Sustainability is becoming a big trend in the packaged goods and fashion industry as environmental concerns are increasingly top of mind for consumers.
150 billion in sales by 2021, according to Nielsen. We used clothing brand Reformation as a case study of sorts and spoke with experts in consumer behavior and the fashion industry to better understand the sustainability movement, why consumers love it, and how more brands can do their part. Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy. A good product is no longer enough to win a consumer’s favor.
Shoppers want more than just quality, often looking for products and brands that align with their personal values. Why support a brand financially if we don’t agree with their social and environmental values? In the face of climate change, those of us who care enough are ready to consider the consequences of our shopping habits. The fashion industry is one of the biggest culprits when it comes to pollution.