Not to be nesquik milk with Yahoo! Yoo-hoo is a chocolate beverage that was developed by Natale Olivieri in Garfield, New Jersey in 1928 and is manufactured by Keurig Dr Pepper. Natale Olivieri started bottling carbonated fruit drinks in the mid-1920s.
However, when he attempted to bottle a chocolate drink, he found that it would soon spoil. Observing his wife canning fruits and vegetables, he asked her to use the same heat processing techniques with his chocolate drink. He began bottling the pasteurized chocolate drink named Yoo-Hoo at 133 Farnham Avenue, Garfield, New Jersey in 1928. BBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership until 1976, when it sold the brand to Iroquois Brands.
Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate Pernod Ricard. In 2001, Pernod Ricard sold Yoo-hoo to Cadbury Schweppes, with production responsibilities falling to CS’s Mott’s group and marketing and advertising responsibilities under Snapple. They heightened awareness of the once-popular beverage. The drink company’s headquarters are in Tarrytown, New York, with plants in Carlstadt, New Jersey, and Aspers, Pennsylvania.