Jump to navigation Jump to uncle bens basmati rice “Uncle Ben’s” redirects here. For the Spider-Man character, see Uncle Ben. Ben’s Original, formerly known as Uncle Ben’s, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc.
Its headquarters are in Denver Harbor, Houston, Texas. British chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. United Kingdom with a remit to expand the Mars food company internationally. While in the United Kingdom, Mars learned of Erich Huzenlaub’s work with rice. Huzenlaub’s London-based company was Rice Conversion Ltd.
Uncle Ben’s milling plant was on the Houston Ship Channel until 1999, when it moved to Greenville, Mississippi. Ad for the product from 1951. From 1946 to 2020, Uncle Ben’s products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a house negro waiter. In March 2007, Uncle Ben’s image was “promoted” to the “chairman of the board” by a new advertising campaign. Uncle Ben’s brand, in order to encourage the local farmers to opt for the best agricultural methods. In the aftermath of the murder of George Floyd, Mars, Inc.
June 17, 2020 that it would be “evolving” the brand’s identity, including the logo. Uncle Ben’s has a new name: Ben’s Original”. Correspondence from Forrest Mars to Erich Huzenlaub”. Uncle Ben’s closing old mill, moving operations to Mississippi”. Houston-based Uncle Ben’s to evolve its brand after Pepsi ditches Aunt Jemima”.